Professor
Department Chairperson
Marketing, Sports Marketing, BBA
Launch your career in sports marketing with a BBA in Sports Marketing. Gain hands-on experience through internships with top sports organizations, negotiate sponsorship deals, and contribute to product ventures. With a curriculum focused on sports sponsorship, event marketing, and more, you’ll develop the skills and industry insight needed to thrive in the global sports business.
Location
New York City
Number of Credits
128
Start Date
Fall, Spring
F1 Visa Eligible
Yes
STEM Designated Program
No
Embark on a Winning Career in Sports Management
Pace’s BBA in Sports Marketing offers students the chance to dive into one of the most exciting industries, with opportunities to intern at top sports organizations and work on sponsorship deals for Fortune 500 companies. Through partnerships with professional teams like the New York Knicks, Mets, and Brooklyn Nets, you'll gain valuable real-world experience and build a network that will set you apart in the sports marketing field.
The curriculum combines a strong marketing foundation with specialized courses in sports sponsorship, event marketing, and fan engagement. You'll learn how marketing drives sports business growth and consumer behavior, equipping you with the skills and knowledge needed to excel in this dynamic industry.
What sets this program apart is its emphasis on experiential learning and networking. With access to Pace’s NCAA Division II teams and internships at leading sports organizations throughout the New York metro area, you'll gain hands-on experience and insights from faculty who are industry veterans. These unique opportunities will equip you with the skills and network to launch a successful sports marketing career.
$85,832
average salary for sports marketing specialists in New York City (Source: Glassdoor)
93%
of Lubin's class of 2023 bachelor's graduates are employed or continuing their education or service (Source: 91ÉçÇø Career Services)
76,000 alumni
 launch your career with Lubin connections through our robust alumni network (Source: 91ÉçÇø Career Services)
Curriculum
Through unique courses in sports marketing, sports sponsorship, and special events marketing, you’ll build on a broad-based marketing core curriculum and develop the knowledge and skills necessary for this unique field, as well as gain insight into marketing’s relationship to the sports industry.
Take Courses Like…
Top 2%
Did You Know?
Lubin has been awarded dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world.
Careers
You will graduate with an in-depth understanding of sports management and the role marketing plays in this dynamic and ever-evolving profession, ready to join any sports organization or marketing firm to help lead them to success.
As a Pace student, you’ll have the opportunity to connect with our robust career services team to develop a career plan that best fits your goals.
Our graduates are prepared for jobs like:
- Account Coordinator
- Brand Manager
- Corporate Sales Director
- Event Coordinator
- Public Relations Manager
- Sports Agent
- Sports Agent
Student Quote
Pace hosted the Leigh Steinberg Sports Career Conference. By staying up-to-date with Lubin’s social media and with my advisor, I was able to attend this conference for free and meet many professionals from companies such as the NFL, ESPN, the New York Daily News, MSG, the New York Mets, Open Sponsorship, and more.
—Jillian Lewandoski ’21, Marketing + On-Air Promotions Associate Producer, MSG Networks
Where Pace Graduates are Employed
- Barneys New York
- Cogent Entertainment Marketing
- Insight Data Science
- Maggie Vision Productions
Featured Faculty
Associate Professor
Professor
Senior Associate Dean
Admission and Financial Aid
Ready to take charge of your future? Pace is with you every step of the way, providing a world class education and the skills your industry will be looking for far into the future.
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- November 1: Early Decision
- November 15: Early Action I
- December 1: Early Action II
- February 15: Regular Decision
Explore required documents and admission decision dates for first-year, transfer, and international students.
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Ready to apply? Begin your application process.
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Understanding the value of a degree is essential, especially in terms of return on investment (ROI). According to The Georgetown University Center on Education and the Workforce, 91ÉçÇø is in the top 6% of U.S. colleges that provide the best return on tuition investment.
For the 2024–2025 academic year, full-time undergraduate tuition is $51,382. However, many students pay significantly less due to our generous merit scholarships, which offer up to $33,000 annually, as well as need-based scholarships, grants, on-campus employment opportunities, and loans. Pace is more affordable than you think. Financial assistance can come from many places, including scholarships, grants, on-campus employment, and loans.
Merit Scholarship Estimator
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Net Price Calculator
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who are here to support you every step of the way. Schedule a one-on-one appointment to discuss your goals, application questions, and any other information you need to make an informed decision about your future at Pace.
Top 6%
Did You Know?
Pace is ranked in the top 6% nationally for return on investment (Source: The Georgetown University Center on Education and the Workforce)
Contact Us
Admission Contact
Office of Undergraduate Admission
Phone: (212) 346-1323
Email: undergradadmission@pace.edu
Departmental Contact
Leigh Klein
Email: lklein@pace.edu